NACWE  ·  Unmute Your Message  ·  Free 5-Part Live Workshop Series
• 2026 Workshop Series •
Ever feel like you're holding back what you really want to say?

God didn't give you a message to whisper.

Unmute Your Message is a free five-week workshop series for Christian women entrepreneurs who are done blending in. Together we'll build one clear, bold message and carry it through every stage of your business, from the first scroll to the client who sends you her friends.

  • Get seen by the right people without watering down who you are.
  • Turn followers into buyers with a message that does the heavy lifting.
  • Keep clients for life because your message keeps showing up after the sale.
Save your seat for all five.
It's free. Five Thursdays. Replays included.
form goes here [ GHL FORM EMBED: Hero registration form ] Paste your GHL opt-in form code here. Fields: First name, email. Button label: Save My Seat (It's Free).
Free + full of value.

No pitch fest. Just five workshops where you'll actually learn something. At the end of each one, there's a warm invitation into Grow, with Elevate as an option if you want private one-on-one coaching.

PS

Replays go to everyone who registers, so even if a Thursday is full, you won't miss a thing.

You love Jesus. You love your business.

So why does your marketing sound like everyone else's?

Maybe you:

  • Rewrite a post five times, then delete it because it felt "too much."
  • Keep your faith tucked away so you don't scare anyone off, then wonder why the right people aren't finding you.
  • Know your offer changes lives, but when someone asks what you do, your answer is so safe it could belong to anyone.
  • Show up, post consistently, and still hear crickets.
  • Let AI write your posts, and now your business sounds like a very polite robot.
Image Christian woman entrepreneur at her desk, frustrated by her phone GHL media: woman at desk scrolling phone, frustrated, warm natural light, real and relatable

Here's the hard truth: vanilla doesn't offend anyone. It also doesn't move anyone.

"I finally stopped hiding behind generic posts. Within 3 weeks I was having regular DM conversations with women who said they felt like I was talking straight to them."

Stacey, Bookkeeper

Somewhere along the way, a lot of us picked up a lie.

Image Woman reading her Bible in morning light GHL media: open Bible with coffee in soft morning light, hands resting, peaceful

The lie says wanting to grow is prideful. Speaking boldly is somehow un-Christlike. The "good Christian woman" keeps her head down and hopes someone notices.

But ambition was never the problem. Vain ambition is.

"Let nothing be done through strife or vain glory; but in lowliness of mind let each esteem other better than themselves."Philippians 2:3 (KJV)

Paul didn't tell us to stop working. He told us to check our why. When your ambition is about serving the women God put in your path, speaking up is obedience.

Humble isn't meek. A humble woman knows exactly Who gave her the message, and that's why she won't sit on it.

"For God hath not given us the spirit of fear; but of power, and of love, and of a sound mind."2 Timothy 1:7 (KJV)

The cure for vanilla is one strong message that runs through your whole business.

Most messaging help stops at your bio and your posts. But your message has a job at every stage of the customer journey:

  1. Seen: it stops the scroll so the right woman knows you exist.
  2. Known: it turns her into a lead, so you know she exists.
  3. Chosen: it makes the sale feel like service, for both of you.
  4. Trusted: it shapes how you deliver, so she finishes strong.
  5. Remembered: it keeps her coming back, with her friends in tow.

When one message carries all five, marketing stops feeling like five different jobs. It becomes one clear thread the right people can follow all the way to yes.

"Write the vision, and make it plain upon tables, that he may run that readeth it."Habakkuk 2:2 (KJV)
Image Woman writing out her one clear message GHL media: woman writing one clear message on paper / whiteboard, bright and confident

Your message is a stewardship.

Image Woman speaking boldly to a small group GHL media: woman speaking / sharing in a small group of women, warm and bold

God didn't hand you a message so you could keep it safe. He handed it to you so it would reach someone.

"Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house."Matthew 5:15 (KJV)

And here's the freeing part: a faith-rooted business doesn't have to lead with Jesus in every post.

Look at Interstate Batteries. Faith is the foundation of that company, and it shapes how they treat customers, employees, and partners. They still sell batteries.

That's what we're building: a message so rooted in who you are that your values show up everywhere, even when you're talking about your products or services.

When you get this right:

  • You stop second-guessing every post.
  • The right women feel like you're talking straight to them.
  • The wrong-fit people quietly opt out (and that's a gift).
  • Selling feels like serving, because it is.
• From Heather •

I know vanilla. I lived there.

For years, I worried about offending somebody. Anybody. A sponsor, a member, someone who didn't share my faith. So I sanded every edge off what I said, especially when it came to money and what we charged.

Don't talk about money too much. Don't sell too hard. Just... don't.

I remember one webinar where I softballed the whole thing. I taught, I smiled, and I never really invited anyone to anything. Nobody bought... surprise, surprise.

And I knew there were two women on that call who needed exactly what we were doing. They did become members eventually. But I cost them time, because I didn't clearly say how I could help or what I was offering.

After that webinar, something shifted in my brain: sales is service. The transformation happens in the transaction. If I didn't sell, the women I was called to serve never got the transformation they so desperately wanted and needed. My silence was keeping them stuck.

Today I lead NACWE, with 16+ chapters of Christian women entrepreneurs, and I coach some of those same women. Messaging and business building are what we do all day. I'm a math teacher at heart, so I teach this as a system you can repeat.

Image Heather Rosson teaching a workshop GHL media: candid photo of Heather teaching / speaking, warm and authentic, natural light

"I used to apologize for my prices and hide my faith. Heather helped me say what I do with confidence, package my offer, and I booked an $8000 contract the next week."

Raechel, Branding Expert

If you've ever said...

  • "I don't want to come across as salesy."
  • "I know what I do. I just can't say it in a way that makes people care."
  • "Why does she get all the clients when my offer is better?"

...then this series was made for you.

• Introducing Unmute Your Message •

It's time to rip off the duct tape.

Unmute Your Message is a free, five-week live workshop series where we build your message and put it to work at every stage of your business.

One workshop a week. One stage at a time. You'll leave each session with something built and ready to use.

Faith-Filled + Ambitious
Woman entrepreneur working warmlyGHL media: warm photo of woman working at laptop, natural light
Woman speaking confidentlyGHL media: woman speaking on camera or stage
Two women collaborating and laughingGHL media: testimonial screenshot 1
Woman leading a groupGHL media: testimonial screenshot 2
• The Five Workshops •

Five Thursdays. One message.

One workshop a week. One stage at a time. You'll leave each session with something built and ready to use.

Image Woman posting content that gets seen GHL media: woman recording a reel / posting content, bright and visible
#1: Seen

Visibility That Makes You Impossible to Scroll Past

Thu, Oct 22 Visibility

You'll learn: how to find your one-sentence message and write hooks that sound like you.

You'll build: your visibility content template + first app build.

You'll walk away with: a message you can say out loud without cringing, plus 5 posts ready to go.

"Ye are the light of the world. A city that is set on an hill cannot be hid." Matthew 5:14 (KJV)
Image Woman building an opt-in page GHL media: woman building opt-in page on laptop, focused and calm
#2: Known

Leads from Followers Who Become Buyers

Thu, Oct 29 Leads

You'll learn: how to turn attention into leads with a message that invites her in.

You'll build: an opt-in page and welcome email in your NACWEsystem account.

You'll walk away with: a live way for the right women to raise their hand.

"I am the good shepherd, and know my sheep, and am known of mine." John 10:14 (KJV)
Image Woman inviting a client to book GHL media: woman on a discovery call / sending a booking link, warm smile
#3: Chosen

Sales That Feel Like Serving

Thu, Nov 5 Sales

You'll learn: how to invite people to buy in a way that feels like service.

You'll build: your offer message + booking or sales funnel.

You'll walk away with: an invitation you're proud to make.

"By love serve one another." Galatians 5:13 (KJV)
Image Woman onboarding a new client GHL media: woman welcoming client / onboarding checklist, organized and warm
#4: Trusted

Delivery That Creates Clients Who Finish Strong

Thu, Nov 12 Delivery

You'll learn: how your message carries into delivery so clients get results.

You'll build: a client welcome and onboarding sequence.

You'll walk away with: an onboarding flow that sets clients up to win.

"He that is faithful in that which is least is faithful also in much." Luke 16:10 (KJV)
Image Woman celebrating a client referral GHL media: woman celebrating / receiving a referral message, joyful
#5: Remembered

Retention That Keeps Clients for Life (and Their Friends Too)

Thu, Nov 19 Retention

You'll learn: how to stay top of mind and make referrals feel natural.

You'll build: a review and referral request flow.

You'll walk away with: a simple system that keeps clients coming back and bringing friends.

"A good name is rather to be chosen than great riches." Proverbs 22:1 (KJV)

Every workshop comes with a plug-and-play template, so your energy goes to your message instead of the tech.

"I've been to a lot of workshops that were all talk. With Heather, I actually walked out with my system. It was up and running that same week."

Lori, Garage Door Repair

• Why This Is Different •

What makes this different

01
We go deep.
Each workshop takes one stage and builds it out. You won't get a surface-level overview here.
02
Mindset, Message, Machine.
We renew the mind first, then build the message, then build the machine that carries it. "Be ye transformed by the renewing of your mind." Romans 12:2 (KJV)
03
AI can't write your message for you.
It can help you polish, but it doesn't know your story, your calling, or the woman you're called to serve. We start with you, then use the tools.
04
No pitch fest.
The workshops are for teaching and building. You'll have access to next steps if you want them, but no high-pressure sales tactics here!
• Your Bonuses •

When you register, you also get

Bonus 1
Your own NACWEsystem account for $1/month

Build your apps and funnels right alongside me during the series. A $97/month value.

Value $97/mo
Bonus 2
Five plug-and-play funnel templates

One for every workshop, so your energy goes to your message instead of the tech. A $1,200 value.

Value $1,200
Bonus 3
Free replays until November 30th

Joining late or need to rewatch? You get free access to watch every workshop replay through November 30th.

Live-only bonus
Win a free hotseat

Show up live and you're entered to win. Each week we draw a winner for the next week's workshop. In Workshop 5, the winner takes her hotseat that same day. Winners must be live at that next workshop to claim it, or we draw again.

Total value
$1,297
Your price
FREE

"NACWE is the first place I didn't have to choose between my faith and my business. This community has truly been life changing."

Sherry, Coach

• Our Promise •

In place of a guarantee

Show up and do the work, and you'll leave every workshop with something built and ready to use. No fluff, no filler, no hour-long pitch at the end.

Clear Message + Real Tools
Woman writing in notebookGHL media: woman writing message map in notebook
Woman at desk building pagesGHL media: build-along screenshot / template preview
Women in workshopGHL media: testimonial screenshot 3
Woman entrepreneur smilingGHL media: testimonial screenshot 4
Image Woman showing up live to a workshop GHL media: woman on a live Zoom / workshop, smiling, engaged
• Don't Wait •

We start Thursday, Oct 22.

Free replays are available to all registrants through November 30th.

Live attendees also get a shot at a free hotseat.

Who is this for?

Christian women entrepreneurs at any stage

Coaches, service providers, product sellers, at any stage who are ready to be clear and bold.

  • Coaches, consultants, and service providers
  • Creatives and freelancers
  • Product sellers and shop owners
  • Direct sales and network marketing leaders

It works whether you're just getting started or you've been in business for years and feel like your message has gotten fuzzy along the way.

Especially for you if

  • You love Jesus and you want a thriving business, and you're done feeling like you have to choose.
  • You know you're called to this work, but your message doesn't sound as clear out loud as it feels in your heart.
  • You've tried new offers, new platforms, and new funnels, and you're ready to fix what's underneath them.
Portrait of Heather Rosson, NACWE President and CEO GHL media: large portrait of Heather Rosson, warm natural light, approachable
about your instructor

Meet Heather Rosson!

Heather Rosson is the President and CEO of the National Association of Christian Women Entrepreneurs (NACWE), which has been helping Christian women build businesses that align with their faith since 2010.

Before NACWE, Heather taught high school math and owned a moving box company. With degrees in applied mathematics and a master's degree, she brings a systems mind to business growth, and a heart for the women doing it.

She created the Business Baseline, the five-part framework behind this series: Get Visible, Get Leads, Create Sales, Deliver, and Retain. She's also the author of Blue Collar Executive, a book about her father.

Heather believes every Christian woman in business was created for it, and that the message God placed in you deserves to be heard.

Heather
Easy to Follow + Built to Use
Women collaborating joyfullyGHL media: event photo, women laughing together
Woman entrepreneur leadingGHL media: testimonial screenshot 5
Woman speaking at eventGHL media: Heather speaking / event photo
Woman working happilyGHL media: testimonial screenshot 6
• Questions •

Before you register

Yes. The workshops are free. The only cost is the optional $1/month NACWEsystem account so you can build alongside me.

You choose. Join GROW or ELEVATE and keep it at $1/month, keep the account alone for $97/month, or cancel. If you do nothing, it cancels. Your account is paused for 60 days, then deleted.

Yes. You get free access to watch every workshop replay through November 30th. (Want lifetime access and ongoing coaching? You can always grab that inside of GROW.)

No. Every workshop comes with a template, and we build together step by step.

That's exactly what we'll work through. Your faith can be the foundation without leading every post.

The workshops are pure teaching. If you want to go further with NACWE, there's a separate video you can watch anytime. No pressure either way.

AI can help you polish. It can't know your story or your calling. We start with you.

Nope. This is open to any Christian woman entrepreneur.

Christian women entrepreneurs (coaches, service providers, product sellers) at any stage who are ready to be clear and bold.

"Once my message was clear, everything else got easier. People started reaching out to me instead of me chasing them. In fact, I booked 6 new clients in one month."

Jessica, Photographer

• The Short Version •

God gave you a message.

Five weeks, five stages, one message that finally sounds like you. It's free, it's live, and replays are available through November 30th.

God didn't give you a message to whisper.

Five Thursdays. One clear message. A business that sounds like you and your calling.

Save your seat for all five.
Free and full of value. Replays included.
form goes here [ GHL FORM EMBED: Bottom registration form ] Paste your GHL opt-in form code here. Fields: First name, email. Button label: Save My Seat (It's Free).